Senior Officer, Business Marketing (40000554)

The job holder responsibility for designing, proposing business marketing activities through:

1.Business Marketing Planning and marketing performance management

2.Design marketing content for program/campaign

3.Marketing campaign management

Business Marketing Planning and marketing performance management

• Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
• Execution of marketing activities, budget, premium / stocks and provide update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Prepare, propose and implement NPS survey
• Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
• Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Design marketing content for program/campaign

• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Marketing campaign management

• Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Director, Business Marketing

N/A

Other units in division, other units in TCB

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
• Priority to have a master's degree or higher
• Minimum 5 years in the position related to financial analysis / credit / market research, marketing of finance and banking
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 550 or equivalent