Advisor Business Marketing (40001645)

The person undertaking the position will assist in ensuring that marketing activities are effectively built and implemented according to each segment and sub-segment, assisting business units in achieving their goals, meeting customer needs by segment and media access. each target customer group (by segment/sub-segment) effectively on each marketing channel. Advising on marketing activities, while ensuring that marketing programs achieve their set objectives

1. Support strategy development, plan management and effectiveness measurement of marketing activities:

• Build marketing strategies and approaches / marketing plans for each customer segment / target customer group including:
• Market research and analysis, customer needs and competitors to develop effective marketing strategies.
• Coordinate with intra-branch and inter-branch departments to build financial solutions CVP, management and build media positioning and image for solutions / products, value positioning for each target customer group.
• Management of MKT plan market access (Go-to-market), marketing campaigns for each segment / target customer group.
• Organize and manage marketing campaigns, including promotions, events, and marketing activities
• Monitor and evaluate the effectiveness of campaigns to promptly make adjustments.
• Propose the implementation and build effective marketing / communication models for each customer segment.
• Database management for marketing programs, report dashboard for MKT campaigns and Budget efficiency
• Build a long-term marketing platform (target communications / automation) for marketing business activities.

2. Business support and consultation

• Advise and support sales departments in carrying out marketing activities to enhance sales effectiveness.
• Suggest innovative and effective solutions to drive sales.
• Build and maintain good relationships with customers, partners and stakeholders.
• Gather feedback from stakeholders to improve marketing programs and services.
• Cooperate closely with relevant departments to ensure consistency and effectiveness in marketing activities
• Professional consultation and training for experts / senior specialists on necessary marketing knowledge and skills

3.Other task

Other tasks assigned by the Reporting Level according to the Organizational Structure.

Reporting Level according to the Organizational Structure

N/A

All functional units in the Bank: CIBG, RBG, CA, CST, FIN, IT, Operations,…

Service of communication and marketing / external bodies: research bodies, strategic partnerships.

Qualification:

• University degree or higher, Major in Marketing, Business Administration, External Economics or equivalent

Professional knowledge:

• Understanding product marketing; understanding products and services in finance, banking and insurance
• Strategic planning & budget planning knowledge.

Experience:

• Professional: at least 15 years of experience in communications and marketing, including at least 7 years of experience in product marketing.

Foreign languages

• English at the specified level for the position