Assistant Vice President, Consumer Banking Marketing VN

Technical/Functional skills

• Strong knowledge of Consumer Banking products, customer segments, and market dynamics.
• Expertise in marketing strategy development, campaign management, and go-to-market execution.
• Experience in digital marketing channels, including Google Ads, Meta, TikTok, CRM, and performance marketing.
• Strong understanding of digital marketing metrics and analytics (ROAS, CPA, CAC, conversion rate, customer acquisition, and engagement metrics).
• Experience in media planning, budget management, and marketing ROI optimization.
• Knowledge of content strategy, branding, and customer communication management across online and offline channels.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Experience in vendor, agency, and marketing partner management.
• Proficiency in marketing reporting, dashboard development, and performance tracking.
• Understanding of banking regulations, compliance requirements, and governance standards related to marketing and communications.

Personal skills (Soft Competencies [Core/Leadership])

• Results-oriented and customer-focused.
• Strong communication and presentation skills.
• Analytical thinking and problem-solving ability.
• Strong execution and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Proactive, collaborative, and self-motivated.