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[TR]
[TD]Hồ sơ mẫu[/TD]
[/TR]
[TR]
[TD][/TD]
[/TR]
[TR]
[TD][TABLE="width: 100%"]
[TR]
[TD][/TD]
[TD][TABLE="width: 100%"]
[TR]
[TD]Full name: NGUYEN THUY DUNG[/TD]
[/TR]
[TR]
[TD]Gender: Female[/TD]
[/TR]
[TR]
[TD]Date of Birth: 20 February, 1972[/TD]
[/TR]
[TR]
[TD]Marital Status: Single[/TD]
[/TR]
[TR]
[TD]Nationality: Vietnamese[/TD]
[/TR]
[TR]
[TD]Home Phone: (84 8) 999 9999[/TD]
[/TR]
[TR]
[TD]Mobile Phone: (0 90) 9 999 999[/TD]
[/TR]
[TR]
[TD]E-mail: nguyenthuydung@email.com[/TD]
[/TR]
[TR]
[TD]Permanent Address: 169/B9/9 Dien Bien Phu Street, Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam[/TD]
[/TR]
[/TABLE]
[/TD]
[/TR]
[/TABLE]
EXPERIENCE
Trung Nguyen Coffee, Ho Chi Minh City; 2001- present
Marketing Director
Lead group responsible for designing and maintaining sector-wide marketing programs.
Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands that led to 7% increase in sales volume.
Successfully repositioned the Lipton Iced Tea brand within the Vietnamese market, leading to a 10% increase in sales over one year.
Marketing Analyst
Provided analytical support for consumer packaged goods companies.
EDUCATION
SKILLS
INTERESTS
Tennis (grand prize winner, Vietnamese Junior Championships, 1989)[/TD]
[/TR]
[/TABLE]
[TR]
[TD]Hồ sơ mẫu[/TD]
[/TR]
[TR]
[TD][/TD]
[/TR]
[TR]
[TD][TABLE="width: 100%"]
[TR]
[TD][/TD]
[TD][TABLE="width: 100%"]
[TR]
[TD]Full name: NGUYEN THUY DUNG[/TD]
[/TR]
[TR]
[TD]Gender: Female[/TD]
[/TR]
[TR]
[TD]Date of Birth: 20 February, 1972[/TD]
[/TR]
[TR]
[TD]Marital Status: Single[/TD]
[/TR]
[TR]
[TD]Nationality: Vietnamese[/TD]
[/TR]
[TR]
[TD]Home Phone: (84 8) 999 9999[/TD]
[/TR]
[TR]
[TD]Mobile Phone: (0 90) 9 999 999[/TD]
[/TR]
[TR]
[TD]E-mail: nguyenthuydung@email.com[/TD]
[/TR]
[TR]
[TD]Permanent Address: 169/B9/9 Dien Bien Phu Street, Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam[/TD]
[/TR]
[/TABLE]
[/TD]
[/TR]
[/TABLE]
EXPERIENCE
Trung Nguyen Coffee, Ho Chi Minh City; 2001- present
Marketing Director
Lead group responsible for designing and maintaining sector-wide marketing programs.
- Develop and implement marketing strategies that include advertising and multi-brand consumer promotions.
- Represent the marketing department on a cross-functional team responsible for optimizing product procurement and production processes.
Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brands that led to 7% increase in sales volume.
- Devised a major shift in high-end coffee marketing strategy away from focusing on taste (key category driver) to communicating the brand's emotional benefits.
- Designed a program that generated incremental sales of 400,000 cases and provided field sales staff with selling tools that met the needs of individual customers.
Successfully repositioned the Lipton Iced Tea brand within the Vietnamese market, leading to a 10% increase in sales over one year.
- Developed and executed consumer marketing initiatives.
- Refined brand's unique selling proposition to better align with consumers' changing habits and lifestyles. Worked with ad agency to develop award-winning advertisement.
- Worked with plant and distribution managers to identify cost savings based on consumer feedback.
- Supervised a new product marketing program. Worked with the agency in developing new ads and consumer promotions.
Marketing Analyst
Provided analytical support for consumer packaged goods companies.
- Performed brand image/positioning studies, concept tests, brand analyses, usage studies, pricing analyses and scanner-data modeling.
EDUCATION
- University of Economics, Ho Chi Minh City. M.B.A. Finance and Economics, 1994-1996.
- Ha Noi Foreign Language University, Ha Noi. B.A. English, 1990-1994.
SKILLS
- Fluent in English (C Level, Ha Noi Foreign Language University)
- Proficient in Japanese (B Level, Ha Noi Foreign Language University)
- Computer Proficient (Microsoft Word, Excel and PowerPoint)
INTERESTS
Tennis (grand prize winner, Vietnamese Junior Championships, 1989)[/TD]
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