Tuyển dụng Techcombank 2026: Senior Expert, Brand Experience Management(40000548) tại TP. Ha Noi
Techcombank đang tuyển dụng Senior Expert, Brand Experience Management(40000548) — vị trí làm việc tại TP. Ha Noi.
Thông tin tuyển dụng Techcombank
| Thông tin | Chi tiết |
|---|---|
| Vị trí | Senior Expert, Brand Experience Management(40000548) |
| Ngân hàng | Techcombank |
| Đơn vị | Marketing Division |
| Địa điểm | TP. Ha Noi |
Mô tả công việc
Job Purpose
The Senior Expert, O2O (Online-to-Offline) Brand Experience Management is accountable for designing, orchestrating, and optimizing seamless brand experiences across digital and physical touchpoints—from awareness and acquisition to in-branch servicing and loyalty. The role ensures Techcombank’s brand promise is consistently delivered through integrated journeys spanning app/web, social, CRM, contact center, events, partnerships, and branch/physical environments, driving stronger conversion, engagement, NPS, and customer lifetime value.
Key Accountabilities
Yêu cầu ứng viên
-
Own end-to-end O2O brand experience frameworks
-
Translate brand strategy into experience principles, journey maps, service scripts, and touchpoint guidelines across digital and physical channels.
-
Identify friction points and opportunities through journey analytics, VOC insights, mystery shopping, digital funnel review, and branch/service performance data.
-
Build and maintain a touchpoint architecture (what happens where, by whom, and with what message/offer).
-
Partner with Integrated Marketing to ensure every campaign has a clear O2O conversion path
-
Design and deploy branch activation toolkits (POSM, scripts, service cues, in-branch digital screens, staff enablement guides).
-
Ensure consistent brand storytelling across events, sponsorships, partnerships, and in-branch experiences—aligned to campaign themes and brand identity.
-
Work closely with UX/UI, Product, Channel Owners, Contact Center, Branch Ops to deliver cohesive experience improvements across channels.
-
Define and enforce brand experience standards, including tone-of-voice, signage, service rituals, and customer communications.
-
Provide governance for experience QA: pre-launch review, pilot controls, rollout checklists, and compliance with internal policies.
Cách thức ứng tuyển
Xem chi tiết và ứng tuyển tại: Techcombank
Ngày đăng: 05/03/2026
Nguồn: Techcombank
Đăng bởi: UB Job Crawler