Tuyển dụng ACB: HO - Growth & Digital Marketing Manager tại Hội sở (Hồ Chí Minh) (20/07/2026)

Tin tuyển dụng
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ACB đang tuyển dụng HO - Growth & Digital Marketing Manager — vị trí làm việc tại Hội sở (Hồ Chí Minh).

:clipboard: Thông tin tuyển dụng ACB

Thông tin Chi tiết
Vị trí HO - Growth & Digital Marketing Manager
Ngân hàng ACB
Đơn vị Khối Ngân Hàng Số
Địa điểm Hội sở (Hồ Chí Minh)
Mức lương Thương lượng
Hạn nộp hồ sơ 2026-08-31

:memo: Mô tả công việc

Growth & Digital Marketing Manager is responsible for driving customer acquisition, engagement, retention, and revenue growth for the bank‘s digital products and services. This role combines growth strategy, performance marketing, digital analytics, customer journey optimization, and marketing technology to accelerate the adoption of digital banking solutions across retail and business segments.

The ideal candidate is a data-driven marketer with experience in financial services, fintech, or digital banking, capable of leading multi-channel campaigns while ensuring compliance with banking regulations and customer privacy requirements.

Key Responsibilities

  1. Growth Strategy & Customer Acquisition

  • Develop and execute growth strategies to increase digital banking users and product adoption.

  • Drive acquisition initiatives for:

  • Digital accounts

  • Mobile banking applications

  • Credit cards

  • Personal loans

  • Savings and investment products

  • SME digital banking solutions

  • Identify new growth opportunities through market research, customer insights, and competitor analysis.

  • Build scalable customer acquisition funnels across digital channels.

  1. Digital Marketing Management

  • Plan, implement, and optimize campaigns across:

  • Google Ads

  • Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)

  • Programmatic Media

  • Affiliate Marketing

  • App Marketing

  • SEO/SEM

  • Email Marketing

  • SMS and Push Notifications

  • Manage campaign budgets and maximize ROI.

  • Develop integrated digital marketing strategies aligned with business objectives.

  1. Customer Journey & Conversion Optimization

  • Analyze customer journeys across digital touchpoints.

  • Optimize onboarding and activation processes for digital banking users.

  • Lead Conversion Rate Optimization (CRO) initiatives.

  • Conduct A/B testing and multivariate testing to improve acquisition and engagement metrics.

  • Improve customer experience across web and mobile applications.

  1. CRM & Customer Retention

  • Design lifecycle marketing programs to increase customer engagement and retention.

  • Implement personalized campaigns based on customer segmentation and behavioral analytics.

  • Develop cross-sell and upsell initiatives for banking products.

  • Manage marketing automation platforms and customer communication journeys.

  1. Data Analytics & Performance Management

  • Monitor and report on key growth KPIs.

  • Analyze customer acquisition costs, conversion rates, retention, and customer lifetime value.

  • Build dashboards and reports for senior management.

  • Use analytics tools to derive insights and guide marketing decisions.

  • Collaborate with data teams to enhance customer segmentation and predictive marketing models.

  1. Stakeholder & Team Leadership

  • Work closely with:

  • Product Management

  • Digital Banking

  • Sales

  • Customer Experience

  • Data Analytics

  • Technology

  • Compliance and Risk

  • Lead and mentor digital marketing specialists and agency partners.

  • Manage external vendors and media agencies.

  1. Regulatory Compliance

  • Ensure all marketing activities comply with banking regulations and internal policies.

  • Adhere to customer data privacy requirements.

  • Maintain brand governance and risk management standards.

Qualifications

Education

  • Bachelor‘s degree in Marketing, Business Administration, Digital Marketing, Economics, Finance, or related field.

  • MBA or professional marketing certifications are advantageous.

Experience

  • 7+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related roles.

  • Experience in:

  • Banking

  • Fintech

  • Digital Financial Services

  • E-commerce (preferred)

  • Proven track record of scaling digital customer acquisition and engagement programs.

Technical Skills

  • Google Analytics 4 (GA4)

  • Google Ads

  • Meta Ads Manager

  • CRM Platforms (Salesforce, HubSpot, Adobe Campaign, Braze, etc.)

  • Marketing Automation Tools

  • Mobile App Analytics

  • SEO & SEM

  • A/B Testing Platforms

  • Data Visualization Tools (Power BI, Tableau)

Soft Skills

  • Strategic thinking

  • Data-driven decision-making

  • Leadership and people management

  • Project management

  • Stakeholder management

  • Communication and presentation skills

  • Problem-solving mindset

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The ideal candidate is a data-driven marketer with experience in financial services, fintech, or digital banking, capable of leading multi-channel campaigns while ensuring compliance with banking regulations and customer privacy requirements.

Key Responsibilities

  1. Growth Strategy & Customer Acquisition

  • Develop and execute growth strategies to increase digital banking users and product adoption.

  • Drive acquisition initiatives for:

  • Digital accounts

  • Mobile banking applications

  • Credit cards

  • Personal loans

  • Savings and investment products

  • SME digital banking solutions

  • Identify new growth opportunities through market research, customer insights, and competitor analysis.

  • Build scalable customer acquisition funnels across digital channels.

  1. Digital Marketing Management

  • Plan, implement, and optimize campaigns across:

  • Google Ads

  • Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)

  • Programmatic Media

  • Affiliate Marketing

  • App Marketing

  • SEO/SEM

  • Email Marketing

  • SMS and Push Notifications

  • Manage campaign budgets and maximize ROI.

  • Develop integrated digital marketing strategies aligned with business objectives.

  1. Customer Journey & Conversion Optimization

  • Analyze customer journeys across digital touchpoints.

  • Optimize onboarding and activation processes for digital banking users.

  • Lead Conversion Rate Optimization (CRO) initiatives.

  • Conduct A/B testing and multivariate testing to improve acquisition and engagement metrics.

  • Improve customer experience across web and mobile applications.

  1. CRM & Customer Retention

  • Design lifecycle marketing programs to increase customer engagement and retention.

  • Implement personalized campaigns based on customer segmentation and behavioral analytics.

  • Develop cross-sell and upsell initiatives for banking products.

  • Manage marketing automation platforms and customer communication journeys.

  1. Data Analytics & Performance Management

  • Monitor and report on key growth KPIs.

  • Analyze customer acquisition costs, conversion rates, retention, and customer lifetime value.

  • Build dashboards and reports for senior management.

  • Use analytics tools to derive insights and guide marketing decisions.

  • Collaborate with data teams to enhance customer segmentation and predictive marketing models.

  1. Stakeholder & Team Leadership

  • Work closely with:

  • Product Management

  • Digital Banking

  • Sales

  • Customer Experience

  • Data Analytics

  • Technology

  • Compliance and Risk

  • Lead and mentor digital marketing specialists and agency partners.

  • Manage external vendors and media agencies.

  1. Regulatory Compliance

  • Ensure all marketing activities comply with banking regulations and internal policies.

  • Adhere to customer data privacy requirements.

  • Maintain brand governance and risk management standards.

Qualifications

Education

  • Bachelor‘s degree in Marketing, Business Administration, Digital Marketing, Economics, Finance, or related field.

  • MBA or professional marketing certifications are advantageous.

Experience

  • 7+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related roles.

  • Experience in:

  • Banking

  • Fintech

  • Digital Financial Services

  • E-commerce (preferred)

  • Proven track record of scaling digital customer acquisition and engagement programs.

Technical Skills

  • Google Analytics 4 (GA4)

  • Google Ads

  • Meta Ads Manager

  • CRM Platforms (Salesforce, HubSpot, Adobe Campaign, Braze, etc.)

  • Marketing Automation Tools

  • Mobile App Analytics

  • SEO & SEM

  • A/B Testing Platforms

  • Data Visualization Tools (Power BI, Tableau)

Soft Skills

  • Strategic thinking

  • Data-driven decision-making

  • Leadership and people management

  • Project management

  • Stakeholder management

  • Communication and presentation skills

  • Problem-solving mindset

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