Tuyển dụng VPBank: PD of Hyper-Personalization Program (27/08/2026)

Tin tuyển dụng
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VPBank đang tuyển dụng PD of Hyper-Personalization Program — vị trí làm việc tại Toàn Quốc.

:clipboard: Thông tin tuyển dụng VPBank

Thông tin Chi tiết
Vị trí PD of Hyper-Personalization Program
Ngân hàng VPBank
Đơn vị Khối Quản trị và Phân tích dữ liệu
Địa điểm Toàn Quốc

:memo: Mô tả công việc

Mô tả công việc
Job Description

  • Lead VPBank’s 3-year Customer-Centric Transformation & Hyper-Personalization Program, owning roadmap, execution, governance, risks, dependencies, and benefits realization.

  • Establish a customer-centric operating model, shifting decision-making from product-centric to customer-centric and defining journey ownership, KPIs, and decision rights.

  • Drive measurable business outcomes across engagement, activation, cross-sell, retention, digital adoption, CLV, and revenue.

  • Manage and prioritize the Customer Journey Portfolio, balancing quick wins with long-term capability building.

  • Integrate initiatives across Data, AI, CRM, Martech, Digital Banking, Technology, CX, and Operations.

  • Lead organization-wide change management, embed customer-centric culture, and build internal transformation capabilities.

  • Manage senior relationships with consultants, technology partners, and vendors to ensure effective execution.

  • Establish robust program governance, including performance, risk, AI/data governance, privacy, compliance, and customer trust.

  • Mobilize and lead cross-functional delivery squads across Business, Marketing, Data, Technology, Risk, Operations, and CX.

  • Build sustainable AI-driven personalization, journey orchestration, and Customer Intelligence capabilities, ensuring VPBank can continue the transformation independently

:white_check_mark: Yêu cầu ứng viên

Yêu cầu công việc
Requirements

  • 15+ years of experience in Financial Services, preferably Retail/Digital Banking, CX, Strategy, Transformation, or Advanced Analytics.

  • Proven track record leading large-scale, bank-wide transformation programs from strategy through execution and adoption.

  • Strong hands-on experience in Hyper-Personalization, Customer-Centricity, Next Best Action, Customer Journey, CRM, Digital Sales, or AI-driven Customer Engagement.

  • Experience delivering and scaling transformation initiatives, beyond advisory/consulting roles.

  • Strong understanding of Retail Banking economics, digital channels, branch/RM models, product P&L, and customer lifecycle management.

  • Experience applying AI, Data & Analytics to drive commercial and customer outcomes; familiarity with Customer 360, personalization, decisioning, CRM, Martech, and AI-enabled operating models.

  • Proven ability to work with CEO, C-suite, Board, and senior business/technology leaders and influence decisions in complex matrix organizations.

  • Strong executive presence, strategic thinking, and ability to translate complex transformation topics into clear business actions.

  • Experience in APAC banking markets is strongly preferred.

:bulb: Cách thức ứng tuyển

:point_right: Xem chi tiết và ứng tuyển tại: VPBank

:date: Ngày đăng: 27/08/2026
:pushpin: Nguồn: VPBank
:owl: Đăng bởi: UB Job Crawler