ACB đang tuyển dụng HO - Head of Product Marketing — vị trí làm việc tại Hội sở (Hồ Chí Minh).
Thông tin tuyển dụng ACB
| Thông tin | Chi tiết |
|---|---|
| Vị trí | HO - Head of Product Marketing |
| Ngân hàng | ACB |
| Đơn vị | Truyền thông & Marketing |
| Địa điểm | Hội sở (Hồ Chí Minh) |
| Mức lương | Thương lượng |
| Hạn nộp hồ sơ | 2026-08-31 |
Mô tả công việc
Strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.
Responsibilities:
Product Positioning & Value Proposition
-
Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).
-
Translate product features, pricing, and policies into clear customer benefits.
-
Develop differentiated positioning aligned with customer segments and competitive landscape.
Go-To-Market (GTM) & Launch Management
-
Own end-to-end go-to-market plans for new product launches and enhancements.
-
Coordinate cross-functionally with Product, Sales, Technology, Operations, Legal, and Compliance.
-
Ensure timely delivery of launch assets and readiness across all channels.
Market & Customer Insights
-
Conduct market research to understand customer needs, behaviors, and pain points.
-
Monitor competitors’ offerings, pricing, promotions, and messaging.
-
Identify insights to support product innovation, enhancements, and portfolio optimization.
Sales Enablement & Internal Readiness
-
Develop sales tools and materials including:
-
Product briefs and one-pagers
-
Sales decks and pitch scripts
-
FAQs and objection handling guides
-
Training materials for branch staff, RMs, and call centers
-
Provide product training and support to frontline teams.
Campaign & Performance Management
-
Plan and execute marketing campaigns across digital, branch, and partner channels.
-
Track and analyze product performance metrics including acquisition, activation, usage, and retention.
-
Optimize messaging and campaigns based on data and insights.
Stakeholder Management & Governance
-
Work closely with Compliance, Legal, and Risk teams to ensure regulatory adherence.
-
Manage approvals for product communications and marketing materials.
-
Act as the central point of contact for product marketing-related matters.
Requirements & Qualifications
-
Bachelor’s degree in Marketing, Business, Finance, or a related field
-
MBA or equivalent professional qualification is a plus
-
At least years of experience in product marketing, product management, or marketing roles within banking or financial services
-
Proven experience managing go-to-market strategies and product launches
-
Experience working in regulated environments is highly preferred
-
Strong understanding of banking products and customer lifecycles
-
Excellent storytelling and communication skills
-
Data-driven mindset with strong analytical abilities
-
Ability to manage multiple stakeholders and priorities
-
Strategic thinking combined with hands-on execution
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Strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.
Responsibilities:
Product Positioning & Value Proposition
-
Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).
-
Translate product features, pricing, and policies into clear customer benefits.
-
Develop differentiated positioning aligned with customer segments and competitive landscape.
Go-To-Market (GTM) & Launch Management
-
Own end-to-end go-to-market plans for new product launches and enhancements.
-
Coordinate cross-functionally with Product, Sales, Technology, Operations, Legal, and Compliance.
-
Ensure timely delivery of launch assets and readiness across all channels.
Market & Customer Insights
-
Conduct market research to understand customer needs, behaviors, and pain points.
-
Monitor competitors’ offerings, pricing, promotions, and messaging.
-
Identify insights to support product innovation, enhancements, and portfolio optimization.
Sales Enablement & Internal Readiness
-
Develop sales tools and materials including:
-
Product briefs and one-pagers
-
Sales decks and pitch scripts
-
FAQs and objection handling guides
-
Training materials for branch staff, RMs, and call centers
-
Provide product training and support to frontline teams.
Campaign & Performance Management
-
Plan and execute marketing campaigns across digital, branch, and partner channels.
-
Track and analyze product performance metrics including acquisition, activation, usage, and retention.
-
Optimize messaging and campaigns based on data and insights.
Stakeholder Management & Governance
-
Work closely with Compliance, Legal, and Risk teams to ensure regulatory adherence.
-
Manage approvals for product communications and marketing materials.
-
Act as the central point of contact for product marketing-related matters.
Requirements & Qualifications
-
Bachelor’s degree in Marketing, Business, Finance, or a related field
-
MBA or equivalent professional qualification is a plus
-
At least years of experience in product marketing, product management, or marketing roles within banking or financial services
-
Proven experience managing go-to-market strategies and product launches
-
Experience working in regulated environments is highly preferred
-
Strong understanding of banking products and customer lifecycles
-
Excellent storytelling and communication skills
-
Data-driven mindset with strong analytical abilities
-
Ability to manage multiple stakeholders and priorities
-
Strategic thinking combined with hands-on execution
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Cách thức ứng tuyển
Xem chi tiết và ứng tuyển tại: ACB
Ngày đăng: 14/08/2026
Nguồn: ACB
Đăng bởi: UB Job Crawler